![]() The opening of the Mandarin store turned out to be the stage for Earth Fare’s launch of a major initiative in prepared foods. We have absolutely the most amazing prepared foods in North America.” HEALTHY - AND AFFORDABLE - PREPARED FOODSĮarth Fare’s deli prepared department, with its simultaneous focus on premium, healthy ingredients and affordability, is nothing short of unprecedented in the industry, says Frank Scorpiniti, the company’s president and CEO. “Our goal is to meet everyone’s dietary and budgetary goals,” Aker says. ![]() As a result, the company made the decision to offer freshly baked challah daily and to beef up its kosher offerings in general.Įarth Fare is a natural and organic foods store, but it wants to dispel the myth that food that is good for you and made according to strict standards has to be expensive. Without the Mandarin board’s input, for instance, Earth Fare may not have realized how many Jewish customers it would have in its new store. The input is invariably helpful, Aker says. The board met four times before the store’s opening, and will continue to meet quarterly, Aker says. At the Mandarin store, products from 30 local vendors can be found - including instore baked goods from Boutique Du Pain, Shakti Life Kitchen and Vegan Heavenly Delights and prepared meals from Eat Fresco.Īnd the store’s 15-member Community Advisory Board, made up of local residents, helps make sure the Mandarin community is being served. About 130 people work there, and perks for customers include free WiFi and an 81-seat café (16 are outdoors).Ĭompany-wide, Earth Fare is committed to sourcing from local suppliers whenever possible, Aker says. The Mandarin store is 28,000 square feet, bigger than the typical Earth Fare, which averages 23,000 or 24,000 square feet, says Laurie Aker, the chain’s spokeswoman. (Many company officials spend up to a week at a new store before and after its opening.) “We are trying to put all our energy into this building, put in everything that Earth Fare is,” Paul Cassara, Earth Fare’s director of prepared foods, said on the eve of the store's opening, as he and the chain’s other executives and managers rushed to put the finishing touches on Mandarin.
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